About Us

Our Mission

BTWEAR was founded in humble circumstances by BEN TAOUIL AMINE in Berrechid, Morocco, in 2018 as Africa’s first brand for football fans, an expert in high-quality knitted sportswear for teams and fans. His principle was simple: “Good work, makes more work” Do something good and people will trust you and come back to you. This philosophy has served the brand well, and BTWEAR has continued to create ideal pitch-condition apparel for ULTRAS groups, men’s, children’s and women’s football supporters and sports team apparel of the highest quality. We were the first to design clothing that helps you stay anonymous on the field and in the street. Our graphic designs inspire fanatics to create dances, graffiti and tattoos. BTWEAR has been operating since 2018, and the company employs more than 40 qualified and experienced employees, including clothing technicians Designers, sewers, trimmers, office and warehouse employees. To produce clothes, we use only high-quality materials from reliable suppliers and all production processes take place in one place. Quality control is carried out regularly at every stage of production. We are guided by the motto: Quality, not quantity. Throughout our history, we have produced more than 30 thousand clothing items and served nearly 30 customers from Morocco and abroad. Our iconic griffon logo is a popular symbol for fans around the world. Since 2018, we have been steadily creating trends and cultivating traditions in the world of football fans. BTWEAR will continue to evolve, at all times championing diversity and inclusion and relentlessly bringing a voice for change to what is acceptable in the world of sports, fashion and fans. We will unify the stadium and stands. We will defend freedom for fans. We will push to be the best and we look forward to working with you! Dare to be you. Dare to be great. Good work, makes more work.

Marcus Sholz
CEO
Our Boutique

Our fashion store, where we offer a carefully curated selection of fashion items to help you create your unique style. Our store is designed to meet the needs of bands, ULTRAS and fashion-conscious fans who are looking for high-quality clothing and accessories that stand out from the crowd.

At our store, we believe that fashion and cheerleading gear are an art form and that everyone deserves to express themselves through their clothing. That’s why we offer a variety of products that cater to all styles, from elegant and classic to modern and bold.

We are passionate about fashion and committed to providing our customers with a personalized shopping experience. Our team of fashion experts are always here to offer styling tips and help you find the perfect pieces to elevate your wardrobe.

As a manufacturer and store, we also value the importance of sustainability and ethical practices in the fashion industry. We are committed to craftsmanship that shares our values and prioritizes ethical production and sustainable materials.

 

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